Privacy Policy

Last updated: April 2026

What we collect:

• First name (for your profile)
• Selfie photo (used for AI-powered color analysis; see below)
• Product photos (used for AI-powered color extraction; see below)
• Color analysis quiz answers
• Product scan history
• Age range selection

AI-Powered Color Analysis & Third-Party Data Sharing:

TruHue uses artificial intelligence to analyze your selfie photo and product images to determine your seasonal color palette and evaluate product color matches. To perform this analysis, your photos are sent to Anthropic, PBC (the maker of Claude AI) via their API. Specifically:

• Your selfie photo is transmitted to Anthropic's servers for color analysis when you use the color analysis feature
• Product photos may be sent to Anthropic for color extraction when scanning products
• Photos are processed by Anthropic and are not permanently stored on their servers per their data retention policy
• You will be asked for explicit consent before any photos are sent for AI analysis
• You can revoke this consent at any time in the app's Settings
• For more information about how Anthropic handles data, visit anthropic.com/privacy

How we use your data:

• To determine your seasonal color palette (via AI analysis)
• To score products against your palette
• To personalize product recommendations

What we do NOT do:

• We do not sell your personal data
• We do not use behavioral advertising
• We do not track your location
• We do not use your photos for any purpose other than color analysis

Children's Privacy (COPPA):
For users under 13, we require parental consent. We collect minimal data and do not serve targeted advertising to minors.

Data Deletion:
You can delete all your data from the Settings screen at any time. This removes your profile, scan history, and favorites from the device and our servers.

Contact:
truhue@truhue.app